LOCAL
NIIGATANESS
Niigata continues its traditions from recognizing its history, but the artistic peaks of modern traditions can be found in its Niigataness. While having adapted design selection, experience the emerging innovation from niches that are normally unseen. All the features in Niigata Prefecture can be now found in its “Niigataness”.
CHARMS of NIIGATA
Northwest of the waters the destination of transportation are the ports facing the Sea of Japan. The agriculture is refreshing as it is beautiful with rice fields in the distance that have stories at their roots from the people who are connected to the area and its seasons. The understanding comes from those who have survived the harsh winters that have made for creative ways of life that are seen no where else
with a perspective that is fully aware of the power of natural elements.
NIIGATA COOL
What can people discover about the other side of Niigata and see what domestic and foreigners feel is cool. There are many things residents overlook that can improve the people’s pride and interest in the prefecture. With looking for the next cool thing the potential of a niche can be unleashed, allowing people to experience cool people and products even more.
NIIGATAKEN
Having a sense of place is a bond people have to an area with memories, the unique culture, the people, and give it a personal meaning. Reflecting on the Niigata identity, community, and understanding cultural heritage makes things so much more interesting. Growing up somewhere is iconic to the individual, because the unique environment helped raise them.
MADE IN NIIGATA
As people from other prefectures and other places around the globe they are looking first for “Made in Japan” or just “Japan” as a marker of being nationally sourced. Exports after 1952 were marked as such, and “Made in Niigata” or “Niigata” can be a marker of something locally sourced. Many places are starting to understand the importance of where things are from with money circulating in the prefecture, supporting local businesses, and strengthening the prefectures economy.
NIIGATA CUISINE
Niigata Cuisine, is a regional cuisine and consists of daily eaten foods, soul foods, loved by locals, specialties, and home recipes. It is a working persons Itarian Yakisoba, a nice Nodoguro Sushi in the evening, or Backfat Ramen when it gets cold. It’s traditional Echigo cuisine in food history (Pre-Niigata), it’s also about Niigata-grown and raised foods or caught. Food that’s cooked or origin in Niigata.
