Niigata Super Market

Niigata Super Market, as each place has their own super markets the largest would remain places like Aeon followed by Harashin Narus. Nationally, Aeon, Life, and Don Quixote would survive with the big supermarket back in the day Daiei had been absorbed after the first-generation "General Merchandise Store battles" for territory with only a few competitors to have a comprehensive spot for everything the stores would be completely huge. Seiyu had large losses due to the pandemic by being open in rural areas where their stores were less than profitable. It was clear for super markets that places with spread public transportation would not be able to survive and that dense public transportation or places with really high foot traffic were necessary to do business in the 2020s. 
 

Tsukine Super Market (Moon Rice), would originate in Niigata, with a metropolitan area of Niigata City in the Chubu region with a refreshing grocery store experience aimed at young college students in aesthetics and a one-stop shop for daily necessities. The scope would not be everybody and attract educated people without a lot of money who were into urban life health, the environment, different culture goods, who particularly like new things and that would be where private labels come in. Not the same products as everyone else with the bigger name brands and low-marketing advertising that has woodblock-print style artwork in a showa-era retro-cool borders. Instead of manager the person would be called "Taicho (captain)" with above industry pay, insurance, and retirement plans, from the cost cutting from avoiding competition. 

 

Instead of fighting places like Aeon that most likely have the best prices on the national provider that the approach would have to be different to have different more local suppliers. It wouldn't compete with national General Merchandise Stores and limit product lineups to food, daily necessities, and miscellaneous goods to be able to open medium-sized stores of 2,500 square meters that would be more manageable to the usual 5,000-10,000 square meters. It would primarily use private label products of house-brands can control its own supply chain, cut out the middleman by buying from manufacturers and suppliers in bulk to keep prices fair. Some grocery chains charge large brands marketing fees to stock their product, but Tsukune would stock products that customers like, and by doing that it can easily add and change things from their shelves. The floor space would be compacted to feel like a local market experience with a Niigata theme to match the casual and outgoing feel of the stores: local talent for signage, a familial environment, with quirky and interesting products. 

​

Competitive advantage would be the unique-designed private labels that distinguish the super market from its competitors and a unique product that cant be found anywhere else. Customers would not know most items in the stores suppliers unless they do deep dive investigations or if its an open-collab that the supplier would like to have people know who the store is working with. The audience of people on Social Networking Services would be important to have people see items and desire them as well as interact with the company SNS community representative who is knowledgeable and can make recommendations. Having most items be kept secret allows for more interest and mystery to the product that people won't be able to stop theorizing about or exposing through thinking about it a lot. The scope is limited to Niigata Prefecture and is not designed to stray from the area in the reason of keeping its unique approach within the prefecture by having sustainable products for the private label and to create a prefectoral super market following.