Niigata Consumers

Niigataness Consumers,

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Nationally, when reports state a nation's purchasing habits and what they like versus dislike it is incredibly generalized and an average is taken. Say there are 1000 people surveyed it averages out the middle of those opinions and creates 1 perceived societal number that is preferred by the average, but not specifically anyone individual opinion. When figuring out the 1000 peoples individual opinions is how you get closer to understanding the national market. So take the idea of the standard average Japanese Consumer as a trend, current customer climate, and gauge of where things currently stand and could go. What could be found out later is more about what specific customers from each part of Niigata shop for and why.

 

Japanese Consumers quality and service standards are truly among the highest in the world with Luxury-brands, Status-brands, and Super Quality Brands as the go-to. Half of the Luxury market in the world is based in Japan alone, however the working class is making more money conscience, e-commerce conscience, and global conscience decisions in their spending. Post-pandemic Japan has been becoming a more and more cashless country, instead of being known to being almost exclusively cash only country for years. Companies slow to implement cashless options, online purchasing options, and digital marketing are seeing tons of lost potential customers, simply because they rather buy through a cell phone or computer. Japanese consumers really enjoy gamifying their shopping experience through customization features, upgrading features, and loyalty features: Shopping Loyalty (dailies, weeklies, monthlies), Shop-Point Currency (rewards, discounts, cashback). Media consumption has been TV first, but in 2019 YouTube with 75% of the population online looking at Streaming and Websites that surpassed TV. Buying is done through Research online before product purchases with 80% Hashtag Search, Web Search. Part of the reason people buy online first before buying offline in Japan. People have been ordering Family-take out from Restaurants, Family Food Build Kits, Pre-made Foods, and less eating out in restaurants and seeing them as social spaces. Considerations have changed to: Cost Value-Performance, Time Spent-Performance, and Lasting Novelty-Performance.

2023 Trends have been
Kanzen Meshi- Instant Rice Meal


The most popular Digital Wallet App is "Paypay"